KILLER BYRDMAN

Friday, January 29, 2010

Dante's Inferno To Get Super Bowl Ad


A report says that EA is looking to invest at least $2.5 million for a Super Bowl commercial spot.
EA has reportedly bought Super Bowl ad time for the upcoming hack-and-slash game Dante’s Inferno, which will be released on February 9. The Super Bowl is one of Americas biggest televised events of the year, with hundreds of millions watching. The only thing as crazy as how many people are watching, is the price for a 30sec commercial spot during the game, $2.5-3 million.
EA is putting a lot of their eggs all into one basket for Dante's Inferno in the upcoming month. EA is looking to score big as they hope to divert buyers from Take 2 Interactive's Bioshock 2, which will also be released on the same day.

Dante’s Inferno is being developed by Visceral Games, who created 2008’s stunning survival horror epic, Dead Space. It is expected to be a massive hit and EA and Visceral have been making a significant marketing push for the better part of several months in anticipation of the game’s pending release.

Dante’s Inferno will be released on February 9 for the PS3 and Xbox 360. A PSP version will also be released.

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